I read an interesting blog post this morning about brand names vs. generics.  Now I have been known a time or two to purchase a generic version of a product to save a little cash in my pocket.  Alot of times, these decisions don’t matter, and the quality is near the same.

This poster was talking about Beer.  Generic Beer.  Can you imagine?  It got me thinking of which items I would put on my NEVER NO WAY NO HOW list of purchasing in generic form.

1. Paper Towels.  I’m a Bounty girl all the way.
2. Toilet Paper.  Charmin or nothing.  I’d rather go gather leaves from the backyard than use generics.  And my yard only grows pine trees…so I’d be stuck with pine cones.
3. Shampoo.  Sorry, can’t do it. My hair is one of the very few things I’m anal about.  Gotta have my expensive stuff (when it’s on sale of course).
4. Pickles.  Why are stores trying to sell pickles with their own name on them?  Don’t they know about Claussens and their obvious superiority?

That’s my short list.  Now for yours.  What do you HAVE to have in a brand name when you shop?